Nike Phantom of MSK. Interactive Time Trial Projection Mapping.
The main purpose of this project was to showcase the new Nike Phantom Boots through An innovative time trial, whilst each participant engaged in an emotional experience to unleash their inner powers, their Phantom. Live screen content, light schemes and sound effects were created to react to each players' speed and performance.
Players stepped into the NIKE MSK BOX playing field and completed a football sequence of sprints and dynamic dribbling before taking on the goalkeeper. As the player moved along the track, a visualized story unveiled his or her unique skill Phantom. Afterward, each players' result was entered onto a leaderboard, and each received their personalized result of the trial.
Tools&Detail: Art direction, Design, Illustration, Animation. Adobe Illustrator, Photoshop